A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few reasons why you need to protect your brand:
Notice
Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will realize that you already own the mark, is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. 3rd party is put on to notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in the future.
Social Media
Social media is a fabulous resource for a lot of businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies within position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social media account. Have a look at venue’s policies for more. However, I realize that a person complain to social media site of such wrongdoing and claim that another is using your brand without permission, the social sites administrator responds with a request of proof of ownership of the subject brand. A trademark registration gives compelling proof of brand usage.
Brand Loyalty
Registering your mark shows a persistence procedure for assignment of Trademark in India your logo and shows buyers that perseverance. The goodwill that could be developed through such commitment is invaluable to an online-business.
Cybersquatting
Cybersquatters register domain names that is the same or in order to other parties’ trademarks or known brands with the one purpose of promoting them (to the rightful owner) for a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a domain name name that is identical or similar towards the trademark.
Trademark Renewals
Trademark registration can last as long as you continue while using mark in commerce. Or even some firms that have registered trademarks that are over a century old.
Trademark registration may not be for it doesn’t matter. However, there a number of compelling benefits of protecting your brand since you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.